Nikon Corporation is pleased to announce the introduction of the COOLPIX S4, one of the new “S series” of highly portable COOLPIX cameras with the “S” standing for “Style” and so much more. A stylish camera designed for active people, the COOLPIX S4 packs a high megapixel count, a large LCD monitor and zoom capability into a swiveling body that allows the lens and LCD sections to move independently.


The COOLPIX S4 features a 10x Zoom-Nikkor lens that takes compositional versatility beyond other cameras in its class. Not only does it deliver outstanding 38-380mm performance (35mm equivalent) that gives the user the freedom to capture everything from extreme close-ups to architecture and landscapes, but it also offers the advantage of being swivel mounted to enable picture taking from much more imaginative angles. This enables easy shooting from the waist or overhead and allows better composition for self-portraits. The COOLPIX S4 delivers the imaging capability of 6.0 effective megapixels too, producing quality shots that remain impressive even when considerably enlarged.


Despite offering such imaging performance, the COOLPIX S4 is designed to fit comfortably in the hand, with the swiveling section neatly enclosing and protecting the powerful zoom lens and a zoom lever located on the top of the body for easy operation. The COOLPIX S4 also features a newly designed grip that contributes to a more confident shooting feel and features a large, bright 2.5-inch LCD that makes it easy to compose pictures and simple to play back the results on the spot. The COOLPIX S4 additionally offers the portable benefits of being slim (with a depth of 37mm) and having a light weight of 205g.


With the COOLPIX S4, it is also possible to improve recorded images in-camera with a range of unique Nikon functions. Available in Playback Mode, the ingenious D-Lighting function enables the user to rescue shots taken with insufficient flash or excessive backlight. The user simply has to select the image in question and D-Lighting automatically creates a copy, but with enhanced detail and lighting wherever necessary. In Portrait Mode, the COOLPIX S4 offers the handy Face-priority AF function, which has the clever ability to detect the presence of a human face in the shot. Once detected, Face-priority achieves sharp focus on the face automatically, producing pleasing portraits no matter where the subject was positioned in the shot. There’s also the benefit of In-Camera Red-Eye Fix, which has the ability to detect the unfortunate red-eye effect that can occur when taking portraits with flash. Automatically correcting for the effect for a better quality portrait, In-Camera Red-Eye Fix lets you use the flash with greater confidence. The COOLPIX S4 is equipped with a useful Blur Warning function too. Alerting the user whenever a shot may have been compromised by camera shake, it provides a chance to take another image before leaving the scene.



Taking fun and convenience further, the COOLPIX S4 can be powered with a pair of AA-size batteries, which are widely available around the world in alkaline, lithium or other forms, making the camera well suited to travel. There’s also a selection of four Movie Modes offering up to 15fps performance. Three of these modes also record sound, while the fourth is a Time-lapse movie function that allows the capture of action taking place over extended periods.



A choice of 16 Scene Modes simplify shooting in a wide range of common situations — allowing the user to select the icon that most closely matches the desired shot, then let the COOLPIX S4 select the optimal settings automatically for pleasing results. Four of these Scene Modes come with the added advantage of Scene Assist, which helps the user to achieve better composition. There’s also the Voice Recording Mode, which is highly useful in meetings and lectures as well as a range of other circumstances and can record up to 5 hours of sound when used with a 256MB SD card.



Offering PictBridge compatibility, the COOLPIX S4 makes printing easy, too — allowing the camera to be directly connected to compatible printers to produce photographs without the need for a computer. The camera also offers USB connectivity that makes it swift and easy to transfer data to computers and other peripherals. Furthermore, the COOLPIX S4 even comes complete with Nikon’s versatile PictureProject software — making it simple to edit, organize and share images with a wide range of easy-to-use functions.



Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.